Citrus Virtual Limited was founded in early 2007 as a virtual world content design, creation and project management company registered in the UK. It currently focuses on working within the Second Life® virtual world. Citrus Virtual seeks to deliver a high level of professional design and service to its clients.

Environments created by Citrus Virtual aim to bring real world architectural style and quality to virtual environments to create space that users and customers will want to explore and return to. Virtual environments that engage the viewer and provide added value to their contents and purpose.

Citrus Virtual Ltd is a Second Life registered full service Solution Provider.

Citrus Virtual Are:

Mattie Edwards, Architect, BA(Hons), Dip.Arch, Director
Avatar name: Matthaios Aquacade

Ms Edwards is a UK and Belgian registered archictect with experience working on construction projects in several European countries, ranging in scale from private houses to large commercial projects.

In addition to these real world design and project management skills Ms Edwards has significant full time experience in designing and building Second Life® environments, single handedly completing six whole sims to date, including the Union Island sim for the TUC.

    Skill Set

  • Project Management
  • Architecural and environment design
  • Building
  • Graphics and texture work
  • Scripting
  • Avatar sculpting
  • Second Life® photography

In House Consultants

Cary Yang Costello, M.A., J.D., Ph.D., Consultant
Avatar name: Rivka Rau

Dr. Costello is a tenured sociology professor at the University of Wisconsin in the USA. She has extensive teaching, research and publication experience in areas including culture, identity, embodiment, and virtual environments.

In the virtual world of Second Life®, Dr. Costello's alter ego Rivka Rau is director of the Avatar Identity Research Center. There she presents a seminar series and runs the Editing Appearances research project, in which she has invested well over a thousand hours, including 200 hours in interviewing people about their avatars.

    Skill Set

  • Research design and implementation
  • Providing training in the culture and mores of Second Life®
  • Consultant on avatar design and embodiment
  • Training in communication and interaction in Second Life®
  • Briefings on the basics of Second Life® businesses and virtual world marketing
  • Second Life® photography
Iota Ultsch (Avatar name) Consultant Builder and Designer

Multidisciplinary designer, installation artist and architect, base in Sydney, Australia.

  • 1987 Bachelor of Design (Fashion and Textile)
  • 1995 Bachelor of Design (Industrial)
  • 2000 Bachelor of Design (Interiors)
  • 2005 Bachelor of Arts (Archictecture)

Currently completing Master of Architecture.
Thesis topic: Drawing a parallel between the sustainability of architectural practice and the phenomenology of public space in the digital realm.
The premise behind this is to establish a dialectic between data responding to spatial perception in virtual environments and how this data can be used parametrically in architecture to provide sustainable solutions to the way we utilise public and private space.

    Skill Set

  • Architecture
  • Design
  • Sim planning
  • Avatar appearance and clothes
  • Texture creation
Pat Krane, Consultant Builder
Avatar name: Zoom Dweebie

Pat has over 10 years in marketing and advertising, in both creative production and brand management for video, radio and print. With over one and a half years of building experience in Second Life®, he has expertise in areas of estate planning and development as well building and texturing.

Pat has experience of audio and video production used in the creation of custom sounds for projects and machinima to show off the final realisation. As a Second Life® Mentor, Pat also has experience of teaching and familiarising new users with the virtual world.

    Skill Set

  • Building
  • Small graphics and texture work
  • Building instructor, usually on a one to one or small group basis.
  • Owner/operator of the Builders Oasis sim

Company Information

Citrus Virtual Limited is a Registered Company in England and Wales, Registration Number: 6100848. Registered Office: 3 Acorn Business Centre, Northarbour Road, Portsmouth, UK. PO6 3TH